Disney videos promote positive social messages by showing children the importance of honesty, trust, loyalty, fairness and friendship. Dr Skouteris found that when watching Disney films, the majority of children recognise the difference between good and evil and value certain characteristics such as bravery and a sense of humour.Repeated viewing of animated Disney videos (five or more times) was also found to be an extremely common and positive experience. Repeat viewing is associated with greater enjoyment, greater appreciation and understanding of the storyline and children wanting to partake in more frequent pretend play.